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Choose to Fly

 
 
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iFLY are a group of engineers who build vertical wind tunnels so humans can fly.
Yes, fly.
A chance to rise above the ordinary — the impossible made possible.
It was our job to spread the word through a brand relaunch.

“T-MINUS” til the thrill of takeoff

“T-MINUS” til the thrill of takeoff

“IT’S TIME” to rise above the ordinary.

“IT’S TIME” to rise above the ordinary.

“THERE’S A PLACE” where the impossible is made possible.

“THERE’S A PLACE” where the impossible is made possible.

 
 
 
 

 

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A series of posters was designed to bring the action and beauty of flight to life through a wide range of flyers.

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iFLY Posters Brendan 512x768.jpg
 
iFLY Posters Jennifer 512x768.jpg
 
iFLY Posters Kaleigh 512x768.jpg
 
iFLY Posters Steve 512x768.jpg

Radio spots brought the iFLY engineers’ voice to life.

 

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Key iFLY locations
were re-designed
to integrate the
new brand voice.

 

 

 
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