We need to embrace the notion that more is more efficient.
Read MoreThe best content is relevant, responsive, and kinetic. We can’t create it when our notion of marketing and agency structure is standing still.
Read MoreMisfits are the key because they’re people who are five people, not people who need five people.
Read MoreWhen viewers see that same ad over and over, they come to resent the brand’s cluelessness about their mindset fast. By the fourth viewing, they’re on mute and reading email.
Read MoreIt’s time to put the business of doing business ahead of the business of awarding business. We can do this today. No RFP required.
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