It only takes a little.
A quote from SafeAuto is one of the industry’s fastest. So for a frugal and busy population that doesn’t want to think about car insurance, a quote from SafeAuto makes a ton of sense. We created multiple campaigns to showcase the benefits of saving time and shining some light on how saving time and money doesn’t take that much. We even included a three-minute content piece on SafeAuto’s site as a 1 to 1 demonstration of how fast that time flies. The work continues a strategic brand shift that has greatly improved Safe Auto’s brand preference scores and new quote volume (+20%) over the past two years, proving that a little authentic brand voice can go a long way.