A 77% increase in sales.
We stopped a 7 year-over-year slide in lost business when we helped create the first positive new growth with our very first campaign for Safe Auto four years ago. Since then Safe Auto has seen a continuous increase in year over year new quotes and increased sales by over 77%. SafeAuto is consistently outspent by their competition by as much as 60 to 1 but we have been able to breakthrough to win new customers, share and consideration with two different platforms, “Enjoy the Road Ahead” and “Glad someone is making sense”.
Terrible Quotes that got great results:
Quotes up 116%.
Fârnhäan. Our latest successful omni-channel campaign used an artificially intelligent “AI” device to highlight the sanity of SafeAuto’s approach contrasted against the new reality each new day brings. Built to be a modular and cross-platform messaging device, Fârnhäan represented the ease and value of SafeAuto in broadcast, OOH, display, social and broadcast. In the process the truculent device helped increase year-over-year online quotes 116% and online sales 50%.
Nonsense that makes a lot of sense:
Last year, we built on the platform of “Glad Someone is Making Sense” with Fârnhäan 2.0, more Terrible Quotes, TDSR and an animated Spanish language campaign. We helped continue the upward trend for SafeAuto with new quotes up 24% and sales up 8.5% through the first half of the year with both quotes and sales up through the end of the year.