Austin Addy Awards
UP OUR OWN ASS
Anyone who has spent time near an advertising awards show understands the ego-filled, alcohol-fueled and long-winded nature of the genre.
We fully embraced that notion and created what may be the first ever self-aware awards show for the 2014 Austin ADDYs.
GCF produced entertaining, faster-paced video montages and even secured Nick Offerman to host the event. Nick was born to play the master of ceremonies of such shenanigans and delivered in a way that kept it fun and engaging through dozens of awards, categories and back pats.
“At some point your expectations are so ridiculously exceeded you realize you’re talking about a completely different thing. That is what GCF made of the ADDYs. From start to finish, they created an amazing, fun, real, lucrative…thing…wildly beyond our expectations. And for that I am completely grateful.”
Cynthia McGuineas, Austin AdFed President
Everything was about fun and pacing. We broke the winners video up into sections, made the event a drinking game and invited the audience to participate. There was A LOT of information to communicate, but we never wanted it to feel that way. Nick helped kept things light, funny and relaxed – an atypical experience for a local awards shows. Plus, Megan Mullally and her band were out of this world.