Hopdoddy Campaign and Website


The South Congress burger masters had great success in their home state of Texas by organically building a following with the help of their locally-known founders. However, when they decided to expand into a new and unknown Southern California market they needed a stronger and more cohesive brand message to introduce Hopdoddy to the uninitiated.

GCF tapped into an authentic reality of the brand’s founders and articulated
a refreshing reason to try Hopdoddy in a market that was no stranger to a quality burger.

Tastefully Overthought conveys commitment to craft burgers, beer and cocktails while simultaneously communicating the benefit of that craft to the guest.

The campaign included out-of-home, radio and a brand new website
for The Most Overthought Burgers in the World.