Nonsense that makes a lot of sense.
Fârnhäan is as the world does.
SafeAuto is always on the lookout for breakthrough, given that they are outspent by their competition by about 60 to 1. No matter what though, SafeAuto has to compete in the same cross-channel, multi-touchpoint environment as everyone else.
Enter Fârnhäan, the dark ‘yin’ to SafeAuto’s bright, sensible ‘yang’. Fârnhäan is a repository for all the things that haven’t quite sounded right and a contextual social component for SafeAuto’s Makes Sense campaign to push against, shining by comparison.
Fârnhäan opined across dozens of executions that ran the gamut from social, to Connected TV, to OOH, to National television, to display, to a website — planned for, quantity/quality cross-channel content. The future is Fârnhäan.
Fârnhäan express themselves through radio on Tech Horizon, a drivetime tech “radio show” that features the latest in hi-tech gadgets and innovations. A platform that allows Fârnhäan’s unique grasp of space and time the freedom to run free in the theater of your mind.
Check out the results of this highly successful campaign: