A powerful positioning, flexible creative and a three day shoot yield a highly successful omni-channel campaign.
GCF created a 12% increase in same store sales, an average order value per customer that was 9x higher than forecast and a 47% increase in custom fitting (a key sales driver) over the year prior.
We created an authentic brand voice built for Golfsmith based on (89% of) golfers’ desire to always play better. Our model afforded Golfsmith the assets required to articulate the platform “Make Every Swing Count” across all of their channels in a way that maximized their limited budget and enabled them to extend their promotional calendar throughout two entire golf seasons, including two dozen Grand Openings.*
*We declined to defend the business in a review in 2013. Two CMOs and two CEOs later, Golfsmith has unfortunately declared bankruptcy and been purchased by Dick’s Sporting Goods.