Choose to Fly

 
 

iFLY are a group of engineers who build vertical wind tunnels so humans can fly.
Yes, fly.
A chance to rise above the ordinary — the impossible made possible.
It was our job to spread the word through a brand relaunch.

“T-MINUS” til the thrill of takeoff

“T-MINUS” til the thrill of takeoff

“IT’S TIME” to rise above the ordinary.

“IT’S TIME” to rise above the ordinary.

“THERE’S A PLACE” where the impossible is made possible.

“THERE’S A PLACE” where the impossible is made possible.

 
 
 
 

 

iFLY Posters in-situ 1024x768.jpg

A series of posters was designed to bring the action and beauty of flight to life through a wide range of flyers.

iFLY Posters Inka 512x768.jpg
 
iFLY Posters Brendan 512x768.jpg
 
iFLY Posters Jennifer 512x768.jpg
 
iFLY Posters Kaleigh 512x768.jpg
 
iFLY Posters Steve 512x768.jpg

Radio spots brought the iFLY engineers’ voice to life.

 

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Key iFLY locations
were re-designed
to integrate the
new brand voice.

 

 

 
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