A brand new mattress brand that’s been around long enough to know exactly what you need.
A manufacturer with over 70 years of mattress-making experience asked GCF to create a DTC brand to better deliver a product they'd been making for other bed brands for decades. We created and tested multiple brands and proudly landed on the founder-inspired favorite - Milton Sleep Co.
GCF created the brandname, logo and all brand assets for marketing as well as the Milton Sleep Co. website.
The brand launched with two communications paths: One that celebrated the heritage of the mattress makers, and one that directly addressed some existing skepticism from a certain age group about bed-in-a-box products in general.
70-year-old Unboxing
Sleeping with Generations
Through the Decades
7 Decades of Nights
