One delicious goal.
The client had a challenge of being known as a B-to-B business solution. Our job was to help put names and faces to their sustainably sourced, wholesome and economically accessible lean ground beef that not only connected with buyers, but also consumers. We developed a brand portfolio and architecture from scratch that gave the company's innovative and creative spirit room to shine.
Noble Valley was part of a larger portfolio of brands we built
to deliver more products to more audiences.
The food science division was re-named empirical
A retail brand with more diverse beef offerings was also created
