We created this limited edition sauce as part of a re-branding of The Salt Lick, a Texas BBQ legend.
CREATED JUST IN TIME FOR FATHER’S DAY
We decided to reference the look of a vintage whiskey bottle with a bold, no-nonsense, typography-driven design. Since it is a special edition, we also wanted it to feel premium. So we picked a whopping 25 oz bottle and printed the label with a copper foil that plays off the unique color of the The Salt Lick’s sauce.
Each bottle is numbered and signed by the Pitmaster himself.