Helping Tecovas walk some fresh talk.
Tecovas reignited the cowboy boot market by going back to the stylistic roots of handcrafted, functional and tasteful form over clichéd fashion at a fair (very competitive) price point. They create handmade boots that go with everywhere, and we created the messages that got the word out. We started with a new catalog, social films, and broadcast spots created for the breadth of the Tecovas customer from die-hard cowboy to Spanish speaking fan de botas, to the “boot-curious” first-time buyer.
A three day shoot yielded the videos above as well as this year’s Tecovas Catalog — bringing the latest to the diverse Tecovas audience.