Led to a 25% increase in e-comm traffic.
Voted Texas' Most Iconic Restaurant by Zagat, The Salt Lick is an experience like no other. Founded in Driftwood, TX in 1967, this Hill Country gem is home to world-renowned BBQ, addictive sauces and family hospitality. GCF had the privilege of updating the logo, sauce packaging and merchandise for The Salt Lick to reflect the premium experience from the restaurant and in preparation of their upcoming 50th anniversary. GCF also managed all daily content posts for the Salt Lick's social channels that reach thousands of homesick fans — if our clothes ever smell like meat, this is why. Through those efforts, we increased engagement and reach by 41% and 36% respectively, and increased overall fans by 62%. That improved reach and engagement led to a 25% increase in e-commerce traffic.
Nothing says ‘Happy Holidays’ like a warm BBQ pit.
Limited edition sauce helped elevate and expand relevancy for this classic brand.
