Work beats words.


 Jordan Brand “Rise. Work. Shine.”

Jordan Brand “Rise. Work. Shine.”

Gennady Golovkin

GGG is native of Kazakhstan so it can be work to fully express his passion for boxing to a U.S. audience. The only work he truly cares about, however, is the regimen and dedication that made him the Middleweight Champion of the World. We spent a day with Jordan Brand and GGG at his training camp in Big Bear, California and it became very clear just how well he knows his work.

 Jordan Brand “Long Road”

Jordan Brand “Long Road”

 Jordan Brand “Mr. Nice Guy”

Jordan Brand “Mr. Nice Guy”