They Don’t always make sense.
Following up the quote-and-sales generating success of three years of Terrible Quotes, we created a campaign to evolve that notion into things any one in SafeAuto’s demo could relate to. We all find ourselves becoming the cliches we never thought we would from time to time, and this campaign brings that to life in a way that tees up the always sensible SafeAuto quote process.
Moms do it.
Bosses do it.
And so do Dads.